I’m Carmen J. Carroll—a DC-bred creative strategist, Fulbright Scholar, and founder of Good Works.

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I help some of Gen Z’s favorite brands show up with purpose through content that feels real, relevant, and rooted in culture.

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When I’m not building brands, I’m being the best auntie I can be, making photo albums, or deep in a Pinterest scroll. I believe in strategy that connects—and work that leaves something behind.